The Zen Buddhist way to content creation

The Zen Buddhist way to content creation

Tell us about yourself

I live in Los Angeles, where I make my living as a writer and brand strategist for purpose-driven companies. I’m a sober caffeine addict who lives in a Zen Buddhist community, and I have an adorable mutt named Franny. We take lots of walks in the hills and canyons of my east side neighborhood. I am almost never to be found without a book or notebook on me (usually both), and frequently travel to Minneapolis and Atlanta to hang with friends and family.

What content do you produce?

I write a weekly newsletter called Tiny Revolutions about becoming who you are. It’s a mix of candid personal writing and links -- mostly related to mental health, some Zen Buddhism sprinkled in here and there, and then just other things I find interesting. My overall goal with this project is to help people accept themselves just as they are – and maybe feel a little better in the process. It’s hosted on Substack.

How have you grown your audience?

I am a very lazy marketer so my basic plan is to write the best stuff I can and then ask people to share it with others who might appreciate it. My newsletter has grown organically – mostly slowly, through word of mouth, but also with some big jumps up in subscriptions from being shouted out in other newsletters that cover similar ground. I have done one small experiment with advertising in another newsletter - ilovecreatives. Panned out pretty well!

How have you monetised (or plan to)?

I have not yet. I am planning to publish a book at some point and will definitely promote it heavily in the newsletter when that happens, but am still conflicted about whether I’ll make this a subscription product. I also occasionally plug my life coaching services, and have some clients that way. Will be doing more of that this spring/summer.

Where can people find you?

You can find me on twitter @janedonuts and also at my Tiny Revolutions.

You could start with this issue, which contains some advice I gave to a reader who asked for advice on getting through your 20s. I also really love this one about Zen and leaning into the awareness that there’s a lot that we don’t know and is beyond our control. And another reader favorite is this one about the problem with mental models.